TURKISH BREAD

FRESH BREAD

Found in the chilled section of supermarkets across the country, NZ-made Turkish Bread is the market leader in the chilled pizza base, and Indian and garlic bread markets.

Lemonade is a pivotal partner with Turkish Bread for product line extensions, development and messaging, and packaging substrates that will best resonate with consumers and FMCG channels alike.

During more than a decade of working together we have designed, built and content managed their website and designed the product packaging of their expanding range.

Through a close partnership formed with LegaSea, a not for profit organisation dedicated to restoring the health of NZ’s marine environment, Turkish Bread has run annual on-pack promotions focusing on fish. GO FISH collector cards could be caught in packs during 2021/2022, with Lemonade helping with promotional design and social media. The most recent promotion was CARD SHARKS – with collector cards for each of the 24 threatened shark, ray and skate species in NZ waters. Lemonade designed the cards, posters and a display at the Auckland Boat Show

SERVICES

Strategic Planning, Branding, Product Development, Packaging, Promotions, Social Media

testimonial

“With Lemonade’s clever packaging, design and thinking, we’ve found a whole new audience for our handmade breads and pizza bases. Nothing was too much trouble for Andrea and her team. I like their energy and commitment – more importantly, I like them.”

Ken Vaughan,
Managing Director, Turkish Bread

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