We Shape

Strategy & Creativity

We believe strong brands are built through the seamless combination of intelligent brand strategy and brilliant creativity, we bring these together to create compelling ideas for global & local brands.

we do.

We’ve been in the business of making our clients happy since 2001. Our services are diverse and our philosophy is simple. We love what we do, we work hard to understand our clients business to create truly effective, targeted communications.

Fair Food

We’d love to hear from you!

If you would like to talk to us about how we can help you, please get in touch.

Say hello!

Digital advertising: static or moving image?

By Jon Raduch, Creative Director   There’s a lot of debate about the best format for digital advertising campaigns. Video is getting the all the limelight at the moment, but is it really the best format for every context? When is a static image a more effective choice? The answer lies in which channel you…

What is a brand?

By Jon Raduch, Creative Director   The definition of branding keeps evolving, as creatives and strategists innovate in brand experience. We take a quick trip back in time to understand its context and its meaning today. Whether it was the Egyptians branding cattle or ancient brickmakers stamping bricks – logos, marks or signatures are an…

A rebrand versus a brand refresh

By Jon Raduch, Creative Director   Sometimes it’s very clear when to rebrand a business – your brand just doesn’t feel sharp  and modern anymore. But sometimes it’s grey. Maybe you just need a brand refresh? Our  creative director Jon Radich looks at your options. When you start out, you have to make assumptions about…

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401A Richmond Road
Grey Lynn, Auckland 1021


165 Garnet Road
Westmere, Auckland 1021

Say Hello

P: +64 9 360 0331
E: hello@lemonade.co.nz


Monday to Friday
9:00am till 5:30pm