Panasonic’s Everyday More Brilliant campaign gets a refresh, and first off the block is the pet care range.

We’d determined that the visual language and tone of the EDMB (Everyday More Brilliant) platform is able be extended quickly and effectively using AI generated still and film assets. Using the Runway AI generator, training up models and crafting the outcomes we were successful in building on the legacy of the EDMB tone, look and feel.

A refresh of supporting elements, language and styles will be rolled out across the Panasonic product range throughout 2024.