Our creative team took an innovative approach to bridge the gap between consumers and the Panasonic brand, along with its extensive product range, highlighting innovation, technology, and design. They meticulously crafted visceral 3D scenes to feature key products in a modern, distinctive, and immersive way.

The 3D animation was created in partnership by Toybox using Houdini, the world’s leading VFX software. Dynamic visual metaphors were designed to showcase each product’s unique purpose. Abstract forms swirl, explore and interact with individual devices to create a visual symphony that expresses Panasonic’s contemporary design innovations. To complement the bespoke animation, an original music score was composed and recorded by Cam Ballantyne of Beatworms.