Having been Panasonic New Zealand’s agency of record since 2015, we have worked on thousands of projects ranging from simple point of sale to fully integrated brand campaigns. Through collaborations with leading writers, directors and production companies we have put to air a number of memorable product TVCs.

Bringing the power of nature into Kiwi homes

Panasonic’s air conditioning units harness tiny NanoeX™ particles to inhibit mould, odours, bacteria, allergens & pollen. The process is complicated and the message needed to be simple, so we developed a campaign around “Bringing the power of nature indoors”. Both filmed and using 3D environments, we created an aspirational Kiwi home that could be flooded with nature at the flick of a switch, revealing a utopian environment originating in the aircon unit.

Works hard, so you don’t have to

It’s hard work working, looking after the kids and running a home. Time is short and precious, and the last thing you want are appliances that underperform.

Panasonic’s laundry range of washing machines and driers do the mahi – so you don’t have to be.

Be 2019 Ready

In preparation for the 2019 Rugby World Cup, Panasonic were on a mission to help ensure New Zealanders were ready to view the tournament in the best way possible - on Panasonic Smart TVCs.  We leveraged Panasonic Brand Ambassador, Beauden Barrett, amid considerable constraints including his availability and not falling foul of World Rugby’s rules.