american express
events & partnerships
American Express Restaurant Month
American Express was the marquee sponsor of the Heart of the City Auckland Restaurant Month. To leverage this association, drive coverage, spend and merchant relationships, an Amex Spend & Get offer was extended to over 500 dining merchants in the wider Auckland region. Creatively, we encouraged Card Members “to feed your soul in more places” with Amex. We delivered the campaign landing page, extensive digital media including eDMs and social – which hero a range of key merchants – and created radio spots and POS..
services
Concepts, eDMs, Digital Display, Social Media, POS, Campaign Landing Page and Digital Assets, OOH, Radio
American Express Melbourne Cup Event
It’s one thing to host an event, it’s another to ensure the seamless integration and overlay of your brand in a relevant, thoughtful and compelling way befitting the brand, the event and the guest list.
From the elegant invite and race day pack design and production, to the marquee styling, table settings & signage, food and beverage choices, privileged guest access on the day and follow-up email – all touch points reinforced the American Express brand and acknowledged the value American Express place on partnerships with Card Members and businesses alike.
services
Event planning & management, Graphic Design, Communications, Styling Briefing, Photography.
The Club by American Express
In 2022 American Express partnered with Golf New Zealand, the governing body responsible for leading and growing the game in NZ.Together we helped develop The Club by American Express, a digital portal where golfers can keep track of their scores, play for weekly prizes, enter special competitions and Amex Card Members can receive exclusive offers on golfing and equipment. The launch of The Club was supported by eDMs, social media and launch event material.
services
Design, Digital, Print
testimonial
“Lemonade did a fantastic job of bringing The Club to life. It was a tricky brief having to navigate both Golf NZ and Amex brand guidelines, whilst creating a unique visual identity for the portal itself. The team were a pleasure to deal with as always and executed everything in record time.”
Ben Crocker,
Partnerships Manager, American Express
RElated Work
