Rebranding the Window & Glass Association in New Zealand
Lemonade led the transformation of two industry associations into a single unified brand—the Window & Glass Association of NZ. Engaging with a diverse range of stakeholders, we facilitated a brand workshop to define the association’s values and positioning, ensuring alignment and a clear strategic direction. Once the rebrand was established, we developed the digital presence, including a new website and an app, making complex B2B technical information more accessible and consumer-friendly.
Our partnership with the Association has continued beyond the rebrand. We’ve played a key role in developing their social media strategy, producing business collateral, and supporting major industry events like their annual awards evening. The Windows & Glass Association of NZ is now stands as the leading voice of the industry, and we’re proud to have been part of their ongoing success.
ClientWindow & Glass Association NZServicesBranding, Business Collateral, Website, App, Presentation Templates, DM Packs, Newsletters, Copywriting
“The team at Lemonade helped us rebrand two associations into one entity. No mean feat. We were impressed with their commitment to learning everything about us - our challenges and our capabilities. They made it their business to understand ours. The Lemonade team has gone on to become an extended design and marketing arm of our business. They always add value. They’re personally invested in the outcome of the work.”
– Brett Francis, CEO, Window & Glass Association NZ
