True Wireless Campaign

The launch of Technics True Wireless Earbuds was an exciting opportunity to introduce the brand’s legendary sound quality to the local market. After the initial launch in Japan, Panasonic New Zealand was provided with a range of video assets to adapt and promote the earbuds within New Zealand.

We had the privilege of rediscovering music firsthand at Auckland’s Roundhead Studios, experiencing the incredible sound quality of the new Technics True Wireless Earbuds. This experience helped inspire the campaign, which included a full suite of digital media assets.

To further enhance and localise the campaign, Lemonade recreated the signature sine wave graphic from the Technics website, crafting an animated series of dynamic digital banners. This approach ensured that the adapted campaign effectively captured the essence of Technics’ sound, offering an immersive experience for local audiences.