Snickel Lane gets Social

Lemonade was engaged by Argosy to help launch, position & promote Snickel Lane. Inspired by the Laneways of Melbourne and the Snickelways of York, Snickel Lane is a vibrant shared space of restaurants, cafes, and bars which branch out from Auckland CBD’s cool Fort Street laneway precinct.

For the launch we created Snickel Lane’s strategic design, tone of voice, website, promotional material and a suite of content & assets (videos & imagery) for social media, for each business in the Lane.

Post launch, with a budget that called for focus, value, reach and results, we maintained an ongoing social media presence. This involved content creation & promotion to keep Snickel Lane consistently ‘in mind’ amongst those living and working in the CBD within a 2-5kms radius.

ClientArgosy, Snickel LaneServicesBrand Refresh, Website, Brochure, Social Media, Video

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