An effective relaunch campaign - some things “just go better together”
Partners Life approached us with a name, a team of highly credible founders, and a bold vision—to challenge the traditional life insurance industry. With a tight deadline, Lemonade developed the brand positioning, identity design, and graphic system using pairings of everyday Kiwi things that ‘just go better together.’
The brand’s fresh approach struck a chord with industry brokers and customers alike, driving rapid growth. In just two years, Partners Life became New Zealand’s fourth-largest life insurer, reshaping the competitive landscape.
ClientPartners LifeServicesBranding, Marketing and Collateral
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