Be Mesmerised - from imagination to impact using generative AI

Lemonade led the AI-driven launch of Panasonic’s state-of-the-art 2024 TV range. Following the success of an earlier AI-extended brand campaign, Panasonic were ready to push creative boundaries once again.

With tight budgets, limited global assets, strict licensing, and fast turnarounds, Lemonade delivered a premium, visually rich campaign that launched Panasonic’s flagship OLED TVs with the Amazon Fire TV operating system, first in the NZ market.

We created a full suite of assets highlighting AI-powered graphics, enhanced resolution, immersive sound, built-in Alexa, and seamless Fire TV integration. Genre-based imagery from film and TV was created to communicate key messaging to highlight seven core benefits. An infinite zoom film approach brought endless content options to life, demonstrating the exceptional quality of Panasonic’s OLED screens.

The outcome: A dynamic, high-impact campaign featuring over 50 unique film assets for OOH, including a nationwide airport takeover, more than 35 display ads, and an extensive suite of print, POS, and digital creatives. The campaign delivered premium, cinematic content worthy of Prime, Netflix, or Disney—earning praise from global brand stakeholders and delighting clients alike.

ClientPanasonicServicesContent Creation, OOH, Video, Print, Digital, Display, POS, Social