Creative direction + generative AI delivers a bigger bang
Lemonade led the creative execution of Panasonic’s “Everyday More Brilliant” campaign in 2022, showcasing its innovation, design excellence, and diverse product range.
In 2024, we built on the campaign’s success by harnessing generative AI, guided by our talented creatives. This approach allowed us to refresh core assets and extend the campaign to smaller categories previously left out due to budget constraints.
The result was a carefully crafted, visually dynamic range of refreshed content that stayed true to the original campaign’s integrity. This blend of AI technology and creative direction delivered a cost-effective, cohesive brand presence across all categories, preserving the campaign’s strong visual impact while broadening its reach.
ClientPanasonicServicesContent Creation, OOH, Video, Print, Digital, Display, POS, Social
“How do you produce a strong, vibrant & innovative brand campaign that not only appeals to brand loyalists, but reaches new audiences across multiple product categories with only a handful of CAD drawings and all staff in lockdown? It’s simple – you work with amazing partners like Lemonade and Toybox who took on this task with gusto and pushed the brief well beyond expectations to produce a true brand campaign – which is a first for Panasonic NZ and Panasonic globally.”
– Lynda-Anne Bodger, GM Marketing & Business Projects, Panasonic NZ
