A global brand with an evolving local story

McAlpine Hussmann has a deep history. McAlpine started in 1935 and built the first ice-cream cabinets and transport for frozen ice cream in New Zealand. It became re-known for innovation in commercial refrigeration and later air conditioning in the 90 years since. After 63 years it became McAlpine Hussmann and was acquired by Panasonic 9 years ago.

While marketed under “Hussmann” in Australia and elsewhere, in New Zealand it is known as “McAlpine Hussmann.”

With the opening of two new buildings in Hamilton and Tauranga, Lemonade were engaged to provide brand clarity, a brand framework and design for the new buildings’ signage, wayfinding, internal look and feel, and vehicle livery. Our aim was to also help tell the unique local/global McAlpine Hussmann story.

With the logo set, we developed a simple and powerful design element, to create a distinctive and more modern look for their brand. This leveraged off the unique contribution and brand recognition of “McAlpine” in New Zealand.

The stripes are in brand colours, which also represent the hot and cold of their commercial product offering. The stripes help with immediate recognition and visually differentiate the brand from competitors.

The three stripes represent:

· McAlpine + Hussmann + Panasonic which combine to leverage its local, regional and global strengths for product excellence and competitive advantage.

· The external-facing three core services – Commercial Refrigeration + Air Conditioning + Servicing.

The brand is crisp white with the full colour logo and the stripes for external clients, whereas behind the scenes internal spaces and communications, the white out of blue promotes the cohesion of all three companies.

ClientMcAlpine Hussmann ServicesBranding, Signage, Vehicle Livery

“”

Our Story

Lemonade.The perfect balance
of brand thinking,
meticulous execution
and maximum efficiency.

We’ve been creating local impact for global and Kiwi brands for 20 years in New Zealand. Now, we’re helping brands tell their stories with greater consistency and efficiency through smart thinking, refined creative workflows and the integration of generative AI.

Our expertise spans both traditional and digital advertising and fully integrated marketing campaigns to connect with B2C and B2B audiences.

Our Services

Integrated Advertising, Direct Mail, Digital, HTML, AI Enabled, Video Production, Digital Marketing, Design, Brand, and Digital Asset Management.

Our People

Andrea FowlerManaging Director.

Leading Lemonade’s senior team, Andrea champions the fusion of local insights with global brand strategies. Known for her honest, can-do style, her commitment to creativity, value and responsiveness has cultivated long-standing and trusted client partnerships.

Andrea has shaped Lemonade to become the trusted partner for global and local brands in New Zealand, since founding it in 2001. At the heart of Lemonade’s success is a culture built on clear expectations and shared values.

High-Achieving  |  Client-Focused  |  Passionate  |  Collaborators

Andrea Fowler
Managing Director
Starting her journey in leading international agencies, Andrea established Lemonade in 2001. She leads a highly skilled team dedicated to delivering exceptional work, always driven by a client-first approach.
https://www.linkedin.com/in/andrea-fowler-nz/
Martin Scragg
Senior Account Director
Martin has led projects for local and international brands at advertising agencies here and in the UK for over 25 years. From TV commercials to Direct Mail and everything in-between, Martin ensures our work is on strategy, on brand, on time, on budget and on point.
https://www.linkedin.com/in/martin-scragg-09143934/
Byron Cavé
Operations Manager
Hailing from Durban, South Africa Byron brings 20 years of business experience spanning operations management in hospitality, and creative studio management. Along with managing our Panasonic NZ account, his composed attitude and uplifting demeanour ensures a seamless workflow and consistently happy clients.
https://www.linkedin.com/in/byron-cave/
Heather Ware
Client Strategy Consultant
For clients seeking growth, business transformation, or a brand refresh, Heather is our go-to specialist. With significant expertise in market insight, unique positioning, brand development, and campaign launches, she has successfully helped Kiwi companies navigate both local and global markets.
https://www.linkedin.com/in/heather-ware-8bb68349/
Nick Pitcher
Senior Digital Designer
A well-rounded graphic designer and web developer, Nick has over 10 years experience at agencies in New Zealand and Germany, producing engaging and memorable work. Being a keen mariner, he finds the latest technology plain sailing and knows how to weather the storm in busy times.
https://www.linkedin.com/in/nick-pitcher-nz/

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