Live the moment, share the experience

Lemonade are proud to have kicked off the brand transformation for New Zealand’s National Stadium. With the identity and website developed in unison—quickly followed by signage and packaging—we met the deadlines and assured the Board of Directors that Eden Park was more than just a symbol of Auckland; it was now an international stadium for New Zealand. The result? A brand that is effective, strong, and enduring.

Eden Park’s evolution didn’t stop there. With the development of its competitive positioning ‘Live the moment’ we reinforced its place on the global stage, creating a bold presence in the sports and entertainment industry. A tailored graphic system, spanning wayfinding and marketing collateral, ensured the stadium was primed for its next chapter.

ClientEden ParkServicesBranding, Marketing and Collateral

“”