At the forefront of engaging Card Member communications

With a bustling calendar of customer communications, American Express connects with Card Members through tailored experiences and exclusive offers. Leveraging Amex’s global templates, Lemonade crafts bespoke HTML eDMs designed for each distinct Card Member group, ensuring a personalised and seamless experience.

Throughout the year, select Card Members receive invitations to exclusive events, from fine dining and golf to high-adrenaline moments like the Audi Ice Experience. Beyond experiences, American Express keeps members engaged with exclusive merchant partnerships offers. Quarterly eDMs showcase the ever-growing American Express Dining Collection, while the annual Shop Small campaign encourages Card Members to support local businesses.

ClientAmerican ExpressServiceseDM Design, Copywriting and Build