Snickel Lane gets Social
Lemonade were engaged by Argosy to help launch, position & promote Snickel Lane. Inspired by the laneways of Melbourne and the Snickelways of York, Snickel Lane saw Auckland’s coolest Fort Street laneway precinct grow another arm in the CBD. Snickel Lane is a shared space of restaurants, cafes and bars. As part of the launch we updated and created the Snickel Lane strategic design, tone of voice, website, promotional material and a suite of content & assets (videos & imagery) for social media, for each business in the Lane. Post launch, with a budget that called for focus, value, reach and results, we entered a maintenance stage with ongoing social media management, content creation & promotion of Snickel Lane to continue to position and keep Snickel Lane consistently ‘in mind’ among the core target – those living and working in the CBD in a circa 2-5kms radius.
A number of social videos were created, showcasing each vendor from Snickel Lane