Catering that’s second to none

Since its founding in 2010, LittleWolf has become one of Auckland’s most admired catering brands, renowned for above and beyond service, an array of on-trend menus and exceptional styling.

Led by founder and chef Marcel Leydesdorff, a highly experienced team of chefs and event professionals take a customer-centric and creative approach to every client brief, while honouring traditional hospitality values.

It was then pivotal that the brand design and communications moving forward were updated to reflect LittleWolf’s offering, relevance, positioning and ambition for the business.

A hands on, collaborative, energetic & strategic Lemonade-facilitated brand workshop ensued that aligned stakeholders and informed the design brief. Three design directions were developed and fleshed out, with one being a clear front runner. Cognisant that catering & events is also reflective of the customer hosting, the brand design was bought to life across the myriad of touch points from the website to staff aprons to picture-perfect plated food.

Brand and Identity
Brand Strategy, Logo Design, Website, Print, Digital