Heart of the City
Helping to foster the success of the CBD economy
Heart of the City talks to multiple audiences and connects with new and existing Auckland inner city businesses and residents on a daily basis. Irrespective of the audience, event and communication task, the challenge is to ensure all creative and communications are ‘on brand’.
Lemonade are the guardians of the Heart of the City brand and values. Our work for Heart of the City includes designing the Strategic Annual Review which communicates the successes and events of the previous year to a myriad of stakeholders. Lemonade also supports Heart of the City with their Auckland Restaurant Month and Auckland Fashion Week campaigns. Both campaigns require through-the-line communication support.
Lemonade was also involved in creating and dressing the new Heart of the City office premises with signage, meeting room privacy screens and art installations – including sourcing, commissioning and producing an Auckland-Heart of the City-inspired graffiti art piece, created by a celebrated Auckland-based artist.