[vc_row thb_full_width="true" thb_row_padding="true" mouse_scroll="true" css=".vc_custom_1566789087480{padding-top: 30vh !important;padding-bottom: 30vh !important;background: #f2f2f2 url(https://lemonade.co.nz/wp-content/uploads/Work_AMEX-LL_Bus-Stop-2.jpg?id=1579) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column thb_color="thb-light-column"][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1491558560908{padding-top: 12vh !important;padding-bottom: 12vh !important;}"][vc_column width="2/3" css=".vc_custom_1516047875402{padding-right: 5% !important;padding-bottom: 3vh !important;}"][vc_column_text]

Live Local

We created the “Live Local” concept as a way for Amex to celebrate and support the thriving local communities around Auckland.[/vc_column_text][/vc_column][vc_column width="1/3"][thb_portfolio_attribute][/vc_column][/vc_row][vc_row thb_full_width="true" el_class="low-padding"][vc_column width="1/3"][thb_image retina="retina_size" full_width="true" animation="animation left-to-right" alignment="center" image="1586"][/vc_column][vc_column width="1/3"][thb_image retina="retina_size" full_width="true" animation="animation right-to-left" image="1577"][/vc_column][vc_column width="1/3"][thb_image retina="retina_size" full_width="true" animation="animation right-to-left" image="1578"][/vc_column][/vc_row][vc_row css=".vc_custom_1491558595324{padding-top: 12vh !important;padding-bottom: 12vh !important;}"][vc_column width="1/3" css=".vc_custom_1516047797193{padding-bottom: 3vh !important;}"][vc_column_text]

Challenge:

Our brief from AMERICAN EXPRESS was to increase perception of coverage. A perception is that AMEX are accepted in big retail chain stores only. AMEX wanted to inform people about the large number of small retail and dining merchants around the city that also accept.[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1516047829053{padding-bottom: 3vh !important;}"][vc_column_text]

Response:

We created the “Live Local” concept as a way for AMEX to celebrate and support the thriving local communities around Auckland. This was supported by an AMEX cash back offer when Card Members spent in local stores during Live Local month. We worked with AMEX’s new brand guidelines & illustration style to create an engaging local campaign that included hyper-local outdoor, POS, digital, emails, radio and merchant communications. We also created collateral for the Live Local Long Lunch hosted by AMEX in Ponsonby.[/vc_column_text][/vc_column][vc_column width="1/3" css=".vc_custom_1516047836037{padding-bottom: 3vh !important;}"][vc_column_text]

Result:

The Live Local Campaign had a positive impact on the perception of coverage and local spend – 46% of Card Members that enrolled in the offer hadn’t spent with that local business in the last 12 months.[/vc_column_text][/vc_column][/vc_row][vc_row thb_full_width="true" thb_row_padding="true" css=".vc_custom_1512605318782{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #f2f2f2 !important;}"][vc_column css=".vc_custom_1491573239377{padding-top: 4vh !important;}"][thb_image_slider thb_columns="2" thb_center="true" thb_pagination="" thb_navigation="true" images="1583,1582,1581,1580"][/vc_column][/vc_row][vc_row thb_full_width="true" el_class="low-padding"][vc_column width="1/3"][thb_image retina="retina_size" full_width="true" animation="animation left-to-right" alignment="center" image="1585"][/vc_column][vc_column width="1/3"][thb_image retina="retina_size" full_width="true" animation="animation right-to-left" image="955"][/vc_column][vc_column width="1/3"][thb_image retina="retina_size" full_width="true" animation="animation right-to-left" image="1584"][/vc_column][/vc_row]