At Lemonade, we’re passionate about the vibrant local scene and are proud to have partnered with some of New Zealand’s most beloved brands. You probably know them: brands like the Eden Park, Auckland’s activities heartbeat – Heart of the City, the hunger-busting Burger Fuel, and the iconic kiwi commercial refrigeration and air conditioning company, McAlpine Hussmann. These brands illustrate what’s possible when local businesses embrace innovation and strive for excellence, benchmarked globally.

Our experience working with marketing leaders of global companies like Panasonic and American Express has kept us on our toes. Especially over the past few years, when we’ve it’s been a tight, recessionary market. We’ve committed to constant innovation ourselves, so that we can continue to deliver value through smart thinking, creativity, the guided use of AI and design efficiency.

Ambitious kiwi companies shouldn’t miss out on this knowledge. We’ll bring that same global brand lens to their local brands’ marketing campaigns – meaning a fierce protection of brand consistency, creative zest to keep it fresh, and streamlined systems for cost-efficient rollouts. For local marketers, their brand will resonate with their unique audiences, remain visually strong and protected, and their messaging clear – without breaking the bank.

It’s about finding the balance between delivering visually innovative brand campaigns and prioritising marketing spend on what really turns up the revenue dial. At Lemonade, our niche is working alongside in-house teams as their trusted brand and creative implementation partner, to navigate that balance.