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American Express partnered with Apple Pay to enable Card Members to make transactions on Apple devices. The first stage of the co-branded launch campaign introduced this new payment option to Card Members.

Using Forge, our proprietary digital asset composer and builder, we efficiently integrated Apple Pay’s visual identity within American Express’ brand architecture. This allowed us to produce a suite of eDMs, digital display, and social assets—all with seamless consistency.

Next, we produced a co-branded campaign announcing the acceptance of American Express with Apple Pay across Auckland Transport’s bus, train, and ferry network. Again, Forge played a key role in delivering a full suite of digital assets, while traditional production methods were used for out-of-home advertising.

With Forge, we streamlined execution, ensured brand alignment, and delivered at scale.