From Surviving to Thriving

Let’s be real: Marketing in New Zealand is tough right now. Budgets across the board remain tight. Local kiwi teams are often smaller than in previous years. They’re working hard, at pace and closely with management and specialist teams across Australasia.

Global and Regional HQs expect premium, creative campaigns that are on brand and move the sales needle. That hasn’t changed. But many global brands operating locally in New Zealand are experiencing similar pain points:

NZ team: Lean

Budget: Squeezed

Expectations: High

So how do powerful global brands reach their kiwi customers in this environment, without cutting design corners and looking “homegrown”?

At Lemonade, we see this daily – and we get the pressures marketers face. So, we balance our passion for creativity and fresh ideas with honing in on our clients’ priorities, and being agile. Goodbye, creative egos. Hello, smart thinking, brand consistency and impact.

Last year, Lemonade delivered Panasonic’s 2024 OLED TV launch with:

50+ premium OOH assets (including airport domination)
35+ high-impact digital ads (displayed across multiple media)
A cinematic hero film (on a shoestring budget and tight timeline)

We harnessed AI and used our one-to-many rollout system to be both creative and super-productive for our clients. This has proven to be the sweet spot for New Zealand-based marketers for global brands.

View case study

Here’s what high-performing, kiwi-based global brand marketers look for

The NZ Marketers Survival Kit:

Scalable Design Systems – Global assets can be adapted locally in hours, not weeks.
Bulletproof Project Management – No more babysitting design approvals - your NZ team has better things to do.
Plug-and-Play Asset Libraries – Skip reinventing the wheel; a system built for your company’s needs.
Global-Local Hybrid Approach – Keep HQ happy with brand consistency while mastering Kiwi nuances.
The Right Agency for the Right Job – Balance creativity, cost, and efficiency in every campaign.

So what next?

NZ’s marketing reality won’t change any time soon. But your approach can. We’ve helped Panasonic and others crack this code as an agency that works alongside local teams.

DM me if you’re fighting a similar battle.

Let's talk