Geotechnics & MCC Rebrand

Brand design to unite sister companies

Geotechnics is New Zealand’s leading engineering testing and monitoring company with 60 years of history. Lemonade was approached to strengthen the brand identity which was marketed through its sister brand, MCC.

Our challenge was to unite Geotechnics and MCC under one cohesive brand family while keeping their individuality as stand-alone, but related business units & brands.

Collaboration with both in-house teams revealed the importance of “People + Precision”. This mantra became the foundation for a strong, flexible brand identity. The logo gave a nod to a target for precision and an exposed core of the earth. To create a distinctive yet connected identity, we flipped the mark for MCC, reinforcing their relationship while preserving their uniqueness.

ClientGeotechnics & MCCServicesBrand Strategy, Logo Design, Creative

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Our Story

Lemonade.The perfect balance
of brand thinking,
meticulous execution
and maximum efficiency.

We’ve been creating local impact for global and Kiwi brands for 20 years in New Zealand. Now, we’re helping brands tell their stories with greater consistency and efficiency through smart thinking, refined creative workflows and the integration of generative AI.

Our expertise spans both traditional and digital advertising and fully integrated marketing campaigns to connect with B2C and B2B audiences.

Our People

Andrea FowlerManaging Director.

Leading Lemonade’s senior team, Andrea champions the fusion of local insights with global brand strategies. Known for her honest, can-do style, her commitment to creativity, value and responsiveness has cultivated long-standing and trusted client partnerships.

Andrea has shaped Lemonade to become the trusted partner for global and local brands in New Zealand, since founding it in 2001. At the heart of Lemonade’s success is a culture built on clear expectations and shared values.

High-Achieving | Client-Focused | Passionate | Collaborators

Meet our senior team

Andrea Fowler

Managing Director

Starting her journey in leading international agencies, Andrea established Lemonade in 2001. She leads a highly skilled team dedicated to delivering exceptional work, always driven by a client-first approach.

Martin Scragg

Senior Account Director

Martin has led projects for local and international brands at advertising agencies here and in the UK for over 25 years. From TV commercials to Direct Mail and everything in-between, Martin ensures our work is on strategy, on brand, on time, on budget and on point.

Byron Cavé

Operations Manager

Hailing from Durban, South Africa Byron brings 20 years of business experience spanning operations management in hospitality, and creative studio management. Along with managing our Panasonic NZ account, his composed attitude and uplifting demeanour ensures a seamless workflow and consistently happy clients.

Heather Ware

Client Strategy Consultant

For clients seeking growth, business transformation, or a brand refresh, Heather is our go-to specialist. With significant expertise in market insight, unique positioning, brand development, and campaign launches, she has successfully helped Kiwi companies navigate both local and global markets.

Nick Pitcher

Senior Digital Designer

A well-rounded graphic designer and web developer, Nick has over 10 years experience at agencies in New Zealand and Germany, producing engaging and memorable work. Being a keen mariner, he finds the latest technology plain sailing and knows how to weather the storm in busy times.

Geotechnics & MCC

Rebrand