Window & Glass Association NZ
The task was to rebrand 3 associations into one new entity – the Windows & Glass Association of NZ. Taking on board input from a large number of stakeholders, we worked through our Lemonade brand workshop to articulate the values and brand statement which helped align various stakeholders to the new brand and kept the process on track. Once the rebrand was completed, we worked through the digital offering, including creating the website and an app. The process involved distilling and translating a large amount of business-to-business technical information into consumer-friendly content with an accessible user experience online.
ClientWindow & Glass Association NZ
ServicesBranding, Business Collateral, Website, App, Presentation Templates, DM Packs, Newsletters, Copy
Testimonial"The team at Lemonade helped us rebrand 2 associations into one entity. No mean feat.
We were impressed with their commitment to learning everything about us - our challenges and our capabilities. They made it their business to understand ours. The Lemonade team has gone on to become an extended design and marketing arm of our business. They always add value. They’re personally invested in the outcome of the work."
“The Lemonade team always adds value. They’re personally invested in the outcome of the work.”