Window & Glass Association NZ
The task was to rebrand 3 associations into one new entity – the Windows & Glass Association of NZ. Taking on board input from a large number of stakeholders, we worked through our Lemonade brand workshop to articulate the values and brand statement which helped align various stakeholders to the new brand and kept the process on track. Once the rebrand was completed, we worked through the digital offering, including creating the website and an app. The process involved distilling and translating a large amount of business-to-business technical information into consumer-friendly content with an accessible user experience online.