Rediscover a music icon

Launched 1965, Panasonic-owned Technics has been synonymous with cutting-edge audio equipment. Panasonic announced the return of this world-renowned brand to New Zealand consumers in late 2019.

Lemonade leveraged international brand assets to create this localised TVC and digital assets to relaunch the brand, inviting customers to rediscover Technics, and music.

Client
Technics
Project
Brand Campaign
Services
TVC, Digital