Panasonic OLED

Panasonic OLED TV Launch into New Zealand

Being a ‘true All Black’ and ‘world class’, we showed Beauden’s true colours on the field by having him overcome a squad of ‘fake’ Beaudens. In the process, this idea allowed us to create a visually stunning display of colours and blacks as proof of the OLED technology.

TVC, POS, Advertising

Off the back of the introduction of OLED TVs into New Zealand, reaffirm and remind New Zealander’s of Panasonic’s world-class credentials and technology in TVs.


Focusing on the product’s key differentiating feature –  that new OLED technology creates ‘true black’ and so by contrast, the OLED TV shows brilliant colours – and cognisant that the price tag required a world-class act to front the campaign, Lemonade created a through-the-line campaign with Panasonic brand ambassador Beauden Barrett.

We worked with director Matt Holmes and Digipost on post-production & SFX to create the TVC, and developed print, digital, radio, POS and social.


The TVC ran across the world cup and Panasonic had there best year to date in the across its TV range including the new OLED.