Panasonic Heats Up The Air Conditioning Market

We all know Kiwis love talking about the weather. To highlight this national obsession, we created the character Ray Morningside – an ex-weather presenter who is on a crusade to stop the Weather Waffle. After fitting a Panasonic air conditioning unit in his home, Ray realised he no longer needed to obsess about the weather as he was now in complete control of his environment. Ray started a crusade to “Stop the Weather Waffle” and the TVC & supporting campaign follow his journey to free people from their weather obsession.  We cast Johnny Brough as Ray and brought onboard the Director Nigel Goodridge of the Downlow Project to help bring the vision to life.

Client
Panasonic
Project
Stop the weather waffle with Panasonic Air Conditioning
Deliverables
Concept, TVC, OOH, Radio, Microsite, Digital, Social, Experiential