Panasonic Be 2019 Ready

In preparation for the Rugby World Cup 2019, Panasonic were on a mission to help ensure New Zealanders were ready to view the tournament on Panasonic smart TVCs.  We leveraged the Panasonic Brand Ambassador, Beauden Barrett amid considerable constraints including Beauden’s availability and not falling foul of World Rugby’s rules.  We produced TVCs, a digital media campaign, POS, dealer assets, billboards and engaging social media Q&A videos starring our favourite No 10, Beauden.

2019 TV Campaign
Strategy, TVCs, Digital, POS, Dealer Assets, Billboards, Social Media Content