Amex Restaurant Month
American Express is the marquee sponsor of the Heart of the City Auckland Restaurant Month. To leverage this association, drive coverage, spend and merchant relationships, an Amex Spend & Get offer was extended to over 500 dining merchants in the wider Auckland region. Creatively, we encouraged Card Members “to feed your soul in more places” with Amex. We delivered the campaign landing page, extensive digital media including eDMs and social – which hero a range of key merchants – and created radio spots and POS.