Discover your amazing backyard

International travel is very important for American Express card members, who enjoy great membership and airport deals. With COVID-19 stopping overseas travel in 2020, we developed a campaign around spectacular, off the beaten track Kiwi destinations, aimed to inspire new card members to explore their amazing backyard with us.

American Express
Platinum Airpoints Card Acquisition Campaign
Concept, OOH, Radio, Microsite, Digital, Social