A new partnership tees off
In 2022 American Express partnered with Golf New Zealand, the governing body responsible for leading and growing the game in NZ.
Together we helped develop The Club by American Express, a digital portal where golfers can keep track of their scores, play for weekly prizes, enter special competitions and Amex Card Members can receive exclusive offers on golfing and equipment.
The launch of The Club was supported by eDMs, social media and launch event material.
SERVICEDesign, Digital, Print
Lemonade did a fantastic job of bringing The Club to life. It was a tricky brief having to navigate both Golf NZ and Amex brand guidelines, whilst creating a unique visual identity for the portal itself. The team were a pleasure to deal with as always and executed everything in record time.
– Ben Crocker, Partnerships Manager, American Express