No one questions the quality – Selleys is synonymous with products that work. What needed fixing was how the products and their communications work together. Everything from brand and product alignment, sales promotion tools, catalogues and advertising.
With the introduction of the ‘Repair and Create’ range we’ve given a bright new home to multiple product brands, creating easy to use selection guides with colour coded product ranges. We have created a suite of recognisable visuals that appear across the board for this updated product category. We continue to develop targeted marketing communications and consumer promotions as the brand re-establishes it’s market leading position.