ver 200 funds, 2.3 million KiwiSavers and more than half a million of those in default schemes. This was the starting point for a new technology company whose guiding aim is to demystify the market and help Kiwis be savvy about their retirement through financial literacy. Lemonade won the pitch to create the brand identity and present SavvyKiwi to the market.
Our insights led to positioning SavvyKiwi as the only KiwiSaver Insider – independent of any fund who, when it comes to retirement, allows savers to ‘Review, Track, Relax’. We designed and implemented the new brand, working alongside developers to create the user experience for the App, designed the online communications as well as the strategic development of the product's launch, including the creation of 9 educational videos.