Partners Life came to us with a name, founding partners with serious credibility, and a deadline to launch. Partners Life was out to challenge the thinking of the life insurance industry by how it does business. Our job was to ensure that the brand reflects the ideology of the company, find a position in the busy market and create an insurance brand for New Zealanders.
Starting from scratch we developed their positioning, identity design and graphic system using pairings of everyday Kiwi things that ‘just go better together’. That message clearly resonated with the industry brokers and customers, because Partners Life became New Zealand’s fastest growing insurance company and was the fourth largest within two years of launch.