For IFP, who are locally owned and operated, standing out in one of the largest retail chains in NZ was always going to be a challenge. They are specialists in plastic injection moulding and large volume manufacturers, who bring innovative products to market. They needed a voice for some colourful brand attributes and to achieve greater brand cut through.
We created bright new product photography, re-designed product labels, and defined positioning for the Italio range of products. We have established a real presence for the brand within the Warehouse Group stores. Their industrial product range is vast and we continue to take the brand forward to meet new emerging markets.