Refreshing the brand of a sixty-year old family business steeped in tradition but now one of the most technically advanced and innovative thoroughbred stud farms in Australasia was challenging but also very rewarding. With their reputation as solid as ever they, had outgrown their traditional place in the market with a completely new approach to farm and stud management.
We developed a new strategy and positioning which combined the old values with the new sciences, highlighted their tailored services and as stated in their new positioning – put the thorough into thoroughbred. We achieved with a new approach for their direct marketing, creating stronger connections with their audience. We created a refreshed brand identity and positioning with new photography and CMS website.