Local business supporting locals

West Lynn is a vibrant local shopping strip in Central Auckland that adds to the character, convenience, creativity and charm of the Grey Lynn community and surrounds. In recent months, patronage of the West Lynn Shops has been severely compromised by the extensive roadworks in the area. Some business were at the risk of closing.

West Lynn shops and community
Shop the West Lynn Shops
Advertising, Digital, Branding

With the completion of the roadworks – and the return of the pathways, cycleways and parking – the challenge was to get people back to the West Lynn Shops.


As part of the West Lynn community, Lemonade felt a compulsion to help our West Lynn neighbours.  While a one-off opening event was proposed to say ‘goodbye roadworks and hello pathways, cycleways and parking’, Lemonade proposed that the more strategic and practical solution to driving sustained patronage and sales over the key retail month of December, was to run a hyper local promotional campaign for the West Lynn Shops.

Created practical and accessible marketing tools for the local community of shops to embrace, build on and continue to utilise – including a social media platform.  Drove patronage over a key retail month of December.   Started a conversation about creating an umbrella brand for the West Lynn shops to be a ‘personality’ and destination unto its own.