Panasonic OLED

Panasonic OLED TV Launch into New Zealand

Being a ‘true All Black’ and ‘world class’, we showed Beauden’s true colours on the field by having him overcome a squad of ‘fake’ Beaudens. In the process, this idea allowed us to create a visually stunning display of colours and blacks as proof of the OLED technology.

Client
Panasonic
Project
OLED
Services
TVC, POS, Advertising
Challenge:

Off the back of the introduction of OLED TVs into New Zealand, reaffirm and remind New Zealander’s of Panasonic’s world-class credentials and technology in TVs.

Response:

Focusing on the product’s key differentiating feature –  that new OLED technology creates ‘true black’ and so by contrast, the OLED TV shows brilliant colours – and cognisant that the price tag required a world-class act to front the campaign, Lemonade created a through-the-line campaign with Panasonic brand ambassador Beauden Barrett.

We worked with director Matt Holmes and Digipost on post-production & SFX to create the TVC, and developed print, digital, radio, POS and social.

Result:

The TVC ran across the world cup and Panasonic had there best year to date in the across its TV range including the new OLED.