Panasonic OLED

Text goes here.

Client
Panasonic
Project
OLED
Services
Text goes here

Challenge:

Launch new OLED TV range in New Zealand.

Response:

Launch date for Panasonic’s new tech TV range coincided with the 2017 Rugby
World Cup.

The key feature of the new OLED Technology is to create ‘true black’ and in contrast, the TV creates brilliant colours.

We made the link to Beauden Barrett a true All Black showing his true colours on the field by overcoming a squad of ‘fake’ Beaudet in the process creating a visually stunning display of colours and blacks true to the
OLED Technology.

We worked with Digipost and Director Matt Homes to create the TVC and developed print, digital and radio extensions as well as in-store POS and social campaigns.

Result:

The TVC ran across the world cup ans Panasonic had there best year to date in the across its TV range including the new OLED.

Text goes here

Text goes here.

Text goes here

Text goes here.