Expect to be accepted across NZ.
ServiceAdvertising, Digital, Retail
Our brief from AMERICAN EXPRESS was to increase perception of coverage to help boost both day to day spend by existing Card Members and acquisition of new Card Members. The perception is that AMEX are not widley accepted nationwide. AMEX wanted to inform people about a large number of retail businesses that accept AMEX up & down NZ and drive Card use.
To encourage Card usage – and to put AMEX on non-AMEX Card Members consideration set – a strong AMEX ‘Spend & Get’ retail offer at over 60 well-known national retail brands was developed. For this task, we created a retail ‘street sign’ concept to highlight the ‘000s of places AMEX is accepted. We created TTL communication elements consisting of shopper-centric digital mall screens, POS, digital, emails, statement insert and merchant communications.
This AMEX retail ‘Spend & Get’ campaign was one of the most successful retail marketing campaigns run in NZ. Over 60+ retailers across NZ participated, throughout over 1,600 locations. AMEX Card Members were highly engaged with record braking enrolments and redemptions.